SAP CRM functionalities

A complete solution for your customer relationship management

SAP CRM helps business users to manage their sales, marketing and customer service activities, providing in-depth customer knowledge in an agile way.


Supporting the whole sales cycle, from planning and forecasting to managing business performance. Sales features are available to the sales team users, anywhere and anytime.

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Providing marketers with a unified platform to manage all of their marketing activities; brand management, segmentation and contact lists, campaign management, customer loyalty.

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Equip employees with the capability to provide omni-channel customer service. Service features also provide processes for managing sales of services, service contracts, installations and maintenance.

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Interaction center

Equipping agents and managers of customer service with the tools and real-time analysis so they can offer the appropriate service, execute marketing campaigns and make sales.

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Implement SAP CRM

Our added value resides not only in the knowledge of CRM processes, but also in our technical expertise on the solution.

Successful integration of SAP CRM On Premise requires to master its various functional and technical components.

Object-oriented programming

SAP CRM is primarily an ABAP application with an object-oriented programming, perfectly mastered by our teams.

One single client per instance

It's easy to connect SAP CRM with SAP ERP. In the SAP CRM landscape that has SAP ERP as the back office, only one client is required to connect them.

Data model

SAP CRM has a unique data model that reduces the size and complexity of tables - allowing fast system response and easier data management.

Web user interface

Enjoy a dynamic user interface that is accessed through a browser. It is configured and customized to meet the needs of the most demanding users.

Customers data access in mobility

Mobile applications allow users to access the sales, marketing and service features on various mobile devices, even offline.